OWN THE MOMENT.

OWN THE MOMENT.

OWN THE MOMENT.

As Bayerische Motoren Werke, we believe in one thing above all: in courage. A trait, that is deeply routed in our DNA, and shows in everything we do. As courage is independent and disruptive, it shatters and awakens. It is the audacity, to question everything – and never take “no“ for an answer. It’s the boldness, to always keep going and never stop reinventing ourselves. It is the reason why we only know forward, as a way to reach a superior level of excellence. And to drive the pioneers of our culture to challenge tomorrow. As a premium automotive partner, we create unique and inspiring moments along the way. Because that’s where a new kind of luxury is born.

A NEW KIND OF LUXURY.

Find out, how we keep reinventing ourselves.

THE BEAUTY OF MOVEMENT.

THE BEAUTY OF MOVEMENT.

A fascinating event and a unique moment. BMW moved visitors at Art Basel Miami with a performance to beat them all: the BMW Concept 8 Series with 300 illuminated, autonomous flying drones in perfect choreography. It was an homage to visionary technical perfection and the captivating aesthetics of movement.

TWO VISIONARIES, ONE VISION.

Lonneke Gordijn and Ralph Nauta are the artists behind Duo Studio Drift. They met at the Design Academy in Eindhoven, the Netherlands, and together they opened Studio Drift in Amsterdam in 2006. Their artistic work focuses on interactive exhibits composed of films, sculptures and other objects. They take great inspiration from nature, which they imitate in their work using state-of-the-art technologies. The approach makes each one of their projects both exciting and unique.

THE MASTERPIECE.

High Performance meets high art: At Art Basel Miami, Studio Drift presented its latest creation “Franchise Freedom” with a breathtaking performance that put the BMW Concept 8 Series at the centre of the action. A swarm of 300 illuminated autonomous flying drones took to the skies. The art exhibition was inspired by the flight patterns of starlings. After careful observation of the birds’ group flight patterns and movements, a special algorhythm was developed and embedded in the drones. The duo delivered an excellent reproduction of a natural phenomenon through a fascinating spectacle of light and movement.

THE RETROSPECTIVE.

After the drone performance, Studio Drift expressed their appreciation: “BMW believed in our idea and, as a company, they understand how complicated and complex these innovative processes are.” said Lonneke Gordijn.

THE 8 CONCEPT.

THE 8 CONCEPT.

THE X7 CONCEPT IPERFORMANCE.

THE X7 CONCEPT IPERFORMANCE.

THE M760LI.

THE M760LI.

AN OCEAN OF EXCLUSIVE OPTIONS.

Today, just as it was the case at the hour of its inception 25 years ago, BMW Individual still applies the principle of handcrafted perfection. This is why BMW Individual is launching a very special and unique model to mark its 25th anniversary: the BMW Individual M760Li inspired by Nautor’s Swan. This work of art created in collaboration with the traditional Finnish yacht builder Nautor’s Swan is an ode to luxury and exclusivity. It is an automotive masterpiece with an exceptional maritime design producing a unique interplay between road and ocean thanks to the special wooden features in teak – and with a powerful 12-cylinder engine capable of generating an unforgettable driving experience at any moment.